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About us
We are two best friends, 20 and 22, who decided to start our own label at the beginning of 2025. Not because it was easy, but because we wanted to build something of our own. Having fun with fashion turned into a brand that expresses more: attitude, focus, progress.
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Why we built the brand
We never wanted to wait until the perfect opportunity came along "at some point". Our goal was always to build our own business. Fashion was the way for us to combine both: Creativity and entrepreneurship. LEJER was born because we wanted to create something bigger than ourselves - a brand that reflects our generation: young, hungry, ready to make.
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Why LEJER?
LEJER stands for clarity. No noise, no exaggeration - just pieces that accompany you through everyday life and remind you why you get up in the morning: to pursue your goals. Reduced, minimalist, uncompromising - just like your mindset.
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What makes LEJER so special?
Other brands shout loudly. We focus on substance. Our pieces are minimalist, but never trivial. They give you space to make your attitude visible. LEJER is not a trend label, but an essential for anyone who wants more than just to fit in.
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The LEJER vision
LEJER is more than fashion. We are building a brand for a generation of doers: People who are doing their own thing, starting a business or simply taking their goals seriously. Our vision: essentials that accompany you as you move your life forward. Clothing today, a platform tomorrow - LEJER grows with you.